Twelve months of Instagram data for Alisa Pose, plus an honest look at how Google and AI see thehairyouwear.com. The numbers tell a clear story: steady work, compounding reach.
Everything below is real Instagram data pulled live from Sprout for @alisapose_lyhd, the salon's primary channel. No ads, no boosts inflating it — this is organic.
Monthly reach (the bars) more than quadrupled, from 2,449 in July to 10,269 in June. The follower line (green) tracks right alongside it — proof the reach is turning into a real, growing audience.
Instagram · @alisapose_lyhd · Jul 2025 – Jun 2026
Baseline: in June 2025, before this cadence ramped, the account reached about 400 accounts in the month. A year later it reaches 10,000+.
23,235 video views drove the back half of the year. The months reach spiked — March, April, June — are the months reels landed. This is the lever to keep pulling.
The first six months added 42 followers. The last six added 161. Same effort, bigger return — that's an audience that's started to recommend itself.
This isn't a big paid push — 53,879 people reached came from showing up steadily with work worth watching. That's the kind of growth that holds after the spend stops.
The Facebook page barely moved — a few hundred views most months. It's not a problem, it's untapped. The same reels already made for Instagram can run there for free.
thehairyouwear.com reads beautifully to a human. But search engines and AI assistants don't read pages the way people do — they read the code underneath. And underneath, the facts that would let Google and ChatGPT recommend Alisa are mostly missing.
The site scores well on the basics that have been around for twenty years — it's crawlable, mobile-friendly, and has a clear title. Where it falls short is everything newer: structured data, review signals, and the machine-readable facts that AI search now leans on. Fixing those is mostly invisible work that doesn't change a single thing a human sees — but it changes whether AI can name Alisa at all.
| Dimension | What we found | Grade |
|---|---|---|
| SEO foundation — the classic basics | ||
| Title tag | Keyword- and location-rich, but 117 characters — Google cuts it off mid-sentence in results. | C |
| Meta description | Missing on the homepage. Google writes its own snippet, often grabbing the wrong line. | F |
| Heading hierarchy | One clean H1 (good), but five H2s fire before it. Crawlers read a jumbled outline. | D |
| Image alt text | Before/after and gallery images carry empty alt. Invisible in image search and to screen readers. | D |
| Indexability & sitemap | robots.txt is clean, canonical is set, an XML sitemap is live. Google can crawl freely. | A |
| Content depth | Real service, FAQ, about, gallery and location pages exist — but each treatment page is thin. | C |
| AI search & discoverability — the new frontier | ||
| Structured data (schema) | Zero schema on the entire site. No LocalBusiness, no reviews, no services in machine-readable form. AI has nothing factual to cite. | F |
| AI crawler access | No blocks on GPTBot, Perplexity, or Google's AI. Everything that exists is readable. | A |
| Entity clarity | The homepage clearly states who (Alisa), what (extensions), and where (Adams Ave, San Diego). Strong signal. | B |
| Review & trust signals | Real five-star reviews sit on the page and on Yelp, but no AggregateRating schema — so AI can't see or quote them. | D |
We ran the searches a real prospect would ask an AI assistant. Here's how well the site lets AI answer with Alisa.
LocalBusiness + HairSalon, Person (Alisa), Service (each extension method), and AggregateRating built from the real reviews. This is the single biggest lever — it's what turns "invisible to AI" into "citable by AI." Nothing a visitor sees changes.
Biggest win · invisible to usersOne per page, leading with San Diego + the service. Controls the snippet Google shows and the first line AI reads. An afternoon of work.
Fast winTrim the homepage title to ~60 characters so it stops truncating, and make the H1 fire first. Clean outline, clean result in search.
Fast winMark the FAQ page up with FAQPage schema and answer the cost, longevity, and "is it right for thinning hair" questions plainly. These are exactly the queries AI pulls FAQ answers into.
Bigger playDescribe every before/after and give each extension method a proper page. This is where rankings for the money keywords actually move.
OngoingThe social proof is already real. The site just needs to say so in a language machines can read.
Prepared by Storm Salon Social · June 26, 2026. Social figures pulled live from Sprout Social (Instagram @alisapose_lyhd, Jul 2025–Jun 2026, organic). Website findings from a direct crawl of thehairyouwear.com; the readiness score is a weighted estimate across the ten dimensions shown, not a Google-published metric.